As many of you know, Rob Jolles has been a mentor and a friend for many years now.  His ability to communicate valuable ideas in a very memorable way has been one of his trademarks.  This “Blarticle” is one great example.  Take a minute and read  The Transition Sandwich and begin applying it for greater success in persuading your clients or prospects to seeing the value of your products or services.  All the best, Heff